Meet Alison Johnson
Alison Johnson, founder of Moving to Spain, isn’t just running a business. She’s living the story she helps others write.
After living in seven countries across four continents, Alison finally found home in Spain.
With over a decade of experience navigating the ins and outs of international relocation, she and her husband built a business to help others do the same.
“Our mission is simple: make moving to Spain easy,” Alison shares.
“Visas, tax, finances, healthcare, we cover it all.”
Over the years, Alison’s business has helped thousands of individuals and families make the leap to a new life abroad.
But as demand surged, so did complexity and that’s when OttoKit stepped in.
Q: What were the challenges you faced before using OttoKit?
Alison: Things started out manageable. But as word spread and our business, Moving to Spain, grew, we quickly hit some bottlenecks.
We work with a network of trusted third-party partners to deliver services. Every time a customer places an order, there’s a lot happening behind the scenes, order routing, scheduling, invoicing, follow-ups.
Before OttoKit, much of that was manual. As a result, response times dropped, partners didn’t always get the info they needed, and we weren’t delivering the level of service we promised.
“Our core goal is to reduce friction for the client, but our own internal systems were adding it.”
Q: What made OttoKit (formerly SureTriggers) the right solution?
Alison: OttoKit brought automation into every corner of our business. It integrated easily with the tools we already used, like Mailchimp, Google Sheets and Zoom, and let us build automations without needing to touch code.
Now, we’re not just faster. We’re more consistent, more scalable, and more client-focused.
Q: What wins have you seen since adopting OttoKit?
Alison: A lot! Here are just a few ways OttoKit has transformed how we operate:
🧾 Seamless partner handoffs: When a client books a service, OttoKit shares all the relevant order and scheduling info directly with our partners, automatically.
✉️ Smarter client follow-ups: Every new client is added to our Mailchimp list, receives a welcome message, and gets follow-up emails for feedback. No one slips through the cracks.
📊 Automated reporting: We use Google Sheets integrations to track sales, monitor partner performance, and audit the customer journey in real-time.
💼 Streamlined service delivery: Invoices and service details are sent to clients the moment a purchase is made. No delays, no confusion.
🎥 Hands-free webinars: Zoom integration handles webinar registrations, reminders, and post-event follow-ups without us lifting a finger.
“It’s like we hired a full-time operations assistant, except OttoKit works 24/7 and never misses a beat.”
Q: Would you recommend OttoKit to others?
Alison: Absolutely. A 10 out of 10.
If your business relies on coordination between tools, teams, or timelines, OttoKit is a game changer.
OttoKit – Built for Businesses That Scale
Alison’s story is proof that even a global relocation business can run like a well-oiled machine with the right automations in place.
By removing bottlenecks and enabling real-time coordination, OttoKit has empowered Moving to Spain to keep growing without sacrificing quality or customer care.
“Automation doesn’t replace the human touch,” Alison says. “It makes space for it.”
Want to work smarter, not harder like Alison?
Get started with OttoKit today and discover how automation can transform your business behind the scenes!
