The Beginning
OttoKit (formerly SureTriggers) was born from a simple idea: That automation shouldn’t be hard. It should feel like having a digital teammate.
Back in January 2023, our founders Adam and Sujay saw a clear gap in the market. There was no good way to connect WordPress plugins with third-party SaaS tools.
The platforms that did exist were often expensive, heavy, slow and offered very limited integrations.
So we set out to build something better. We built OttoKit
OttoKit is more than a Cloud based automation platform.
It’s a smarter, faster, AI-powered system that helps you connect everything, automate anything, and scale effortlessly.
Our Story
Simple Question
We started with a simple question: Why can’t WordPress users automate like everyone else?
Most major automation platforms seemed to ignore WordPress and the ones that didn’t barely scratched the surface.
So we launched SureTriggers with a bold mission: To build the only automation platform that connects WordPress deeply with the rest of your apps.
And the best part?
We did it all without bloat, complexity, or sky-high pricing.
After 2 years we have
As we grew, it became clear: SureTriggers wasn’t just a tool—it was becoming a platform. A system. A movement. But the name? Not quite “it.” So after months of brainstorming and reimagining the future, we rebranded as OttoKit.
Otto – Inspired by “automation”
Kit – Your toolbox of automation + AI tools
What We Believe
Even though SureTriggers is now Ottokit, the beliefs behind it are still the same. We believe automation should:
Be accessible to everyone,
no technical skills required
Work with the tools
you already use
Free up your time to focus on what truly matters
Our Mission
Smartest, Easiest Automation
To build the smartest, easiest automation platform that helps people do more—without doing more.
Whether you’re a solopreneur, a fast-growing agency, or a large community, OttoKit helps you work smarter, automate faster, and scale further.
Our Leadership
Driven by innovation and a commitment to excellence, we work behind the scenes to ensure OttoKit is fast, reliable, and constantly evolving.
Sujay Pawar
Co-Founder
A unique blend of technology, business & marketing, Sujay has repeatedly built innovative products that are market leaders.
Adam
Co-Founder
Adam has built some of the most loved software products, powering millions of online businesses. He is the voice of our users at OttoKit.
Pratik Chaskar
Chief Operating Officer
Pratik is the backbone of the company. He is a strategist, problem solver & specialist in leading and executing plans.
Rohit Patil
VP of Engineering
Rohit, our engineering mentor at OttoKit, drives innovation with his passion for automation and eye for improvement.
Let’s build the future of automation together!
