Sometimes the best discoveries happen when you’re not even looking.
That’s exactly how Shane Skwarek, Owner & CEO of S-FX.com, Small Business Solutions, found OttoKit.
Meet Shane Skwarek
Shane’s agency helps small businesses and nonprofits integrate technology into their operations, from web presence and digital marketing to IT support and business strategy.
His goal? Helping organizations run smarter without breaking their budgets.
“Our core focus is integrating technology into small businesses and nonprofit organizations to make them more efficient with minimal impact to their budget,” Shane explains.
For years, he relied on automation platforms that “worked well enough.” But all it took was one broken workflow to change everything.
Q: What problem made you look for a new solution?
Shane: I wasn’t planning to switch automation tools. I already had workflows set up in other platforms, and they did the job, until one simple automation refused to work.
“I hit a wall with one workflow I just couldn’t nail down. Rather than writing custom code, I decided to give OttoKit a try.”
Shane’s trust in the team behind SureCart gave him confidence to test OttoKit (formerly SureTriggers). What started as a small experiment quickly became a full migration.
Q: What made OttoKit stand out for your agency?
Shane: Trust and WordPress-native integration.
“The biggest difference is the native integration with WordPress. The WP ecosystem can be incredibly nuanced, especially when dealing with lesser-known plugins.”
Once he saw how seamlessly OttoKit fit into the WordPress environment, the decision was easy.
“After that, I gradually started moving all of our automations away from other platforms and utilizing OttoKit as our standard workflow plugin of choice.”
Q: How did OttoKit transform your day-to-day operations?
Shane: The impact was huge.
Here’s one real-world example:
A client books a webinar date through Calendly. OttoKit instantly creates a ClickMeeting room (previously done manually).
When attendees register through Events Calendar, OttoKit sends each person their unique ClickMeeting URL and triggers an automated email sequence.
“Simple processes like that probably save us 5–7 total hours per event.”
But it didn’t stop there.
Shane’s team now uses OttoKit to manage automations across multiple client projects from one centralized dashboard.
“Having a dashboard that breaks automations into workspaces for each client is so convenient. We’re not juggling credentials anymore, and we can even copy/paste recipes across clients.”
That simplicity has empowered his entire team.
“OttoKit is simple enough for my junior devs to pick up and tinker with on client sites. They’re finding new ways to clean up processes every week.”
Real Wins With OttoKit
⚡ 5–7 hours saved per event: Automations that used to take days now run instantly.
🧠 Centralized client dashboards: Manage automations per workspace, no more credential chaos.
🧩 WordPress-native reliability: Integrations that just work inside the WP ecosystem.
👨💻 Team-friendly design: Even junior devs can build and optimize workflows.
💬 Rock-solid support: “The SureCrafted family offers some of the most incredible support for any product.”
“No part of OttoKit feels overwhelming or confusing.”
Q: How do you rate your overall experience?
Shane: A perfect 10.
“OttoKit has become a core part of how we deliver results for small business clients. It’s intuitive, reliable, and backed by outstanding support.”
Looking ahead, Shane plans to keep expanding OttoKit’s role across his agency.
“We’re constantly discovering new ways to automate without custom code. OttoKit makes that possible.”
Automate Better, Serve Clients Faster
Shane’s story shows that even small agencies can deliver enterprise-level efficiency without custom code or rising costs.
By switching to OttoKit, his team now saves hours every week, runs smoother projects, and gives clients a premium experience that scales.
Want to see what OttoKit can do for your agency?
Start automating smarter today, just like Shane.
