Imagine spending hours fixing broken workflows instead of building killer websites for your clients.
That was Reuben Hochstetler’s reality before he discovered OttoKit.
Meet Reuben Hochstetler
Reuben Hochstetler isn’t your average web developer. He’s a systems thinker who believes websites should work as smart as they look.
As the founder of Touchdown Tech, Reuben builds scalable, maintainable sites for small businesses using the StoryBrand framework. With over 10 years of marketing experience, he knows that real growth comes from clarity and simplicity.
But behind those beautiful websites? Not such a pretty picture.
“I was spending hours fixing broken workflows instead of focusing on client projects,” Reuben recalls.
“Zapier was confusing, and Make’s automations kept failing. I just needed something that worked.”
Then he discovered OttoKit.
Q: What challenges were you facing before OttoKit?
Reuben: Automation was more of a hindrance than a help. Every tool I tried either broke too often or needed constant babysitting.
We were losing hours trying to track leads, sync forms, and keep client data flowing properly. For a web developer like me, reliability matters and these tools weren’t reliable.
“Our core mission is to make client systems run smoothly, but our automations were slowing us down.”
Q: What made OttoKit stand out?
Reuben: Two things — price and simplicity.
No complicated setup, no confusing UI. OttoKit was intuitive from day one.
“The simplicity of the interface is what I find most useful. When you’re busy running a business, simple wins every time.”
Q: How did OttoKit change your workflows?
Reuben: Once I switched, things just worked.
Now, when a lead fills out a form on a client website, OttoKit automatically sends a webhook that saves the details into our database.
We use that data for quick follow-ups and to track which marketing campaigns perform best.
No broken automations, no delays, just smooth, dependable execution.
“Support has been responsive, and I’ve had very few issues with workflows failing or throwing errors. It’s been great.”
Real Results With OttoKit
Here’s how OttoKit powers Touchdown Tech today:
🧠 Reliable lead tracking: Every client form submission is instantly captured and scheduled for follow-up.
⚡ Zero maintenance workflows: No more late-night debugging as everything runs on autopilot.
📊 Simplified data management: OttoKit syncs directly with databases for easy campaign tracking.
💬 Responsive support: The OttoKit team is quick to help and genuinely cares about user success.
“It’s been great. Support has been responsive, and everything just works.”
Q: Would you recommend OttoKit to others?
Reuben: 100%. I’d rate it a perfect 10.
For anyone tired of wrestling with complex tools, OttoKit is the straightforward solution you’ve been waiting for.
Automate Smarter With OttoKit
Reuben’s story shows how simplicity can be a superpower. With OttoKit, he’s turned frustrating workflows into smooth and scalable systems without writing a single line of code.
Want to simplify your business like Reuben?
Start automating with OttoKit today and see the difference for yourself.
